The eco-friendly niche fragrance brand Maison J.U.S raised more than 600,000 euros from French business angels and international investors, according to WWD.

WHO: French fragrance brand Maison J.U.S was launched in 2019 by fragrance and luxury industry veterans Brigitte Wormser, Thierry de Baschmakoff, and Jean-Baptiste Roux. The name is an acronym for Joyau Unique et Sensoriel (Unique and Sensorial Jewel). The brand has 11 fragrances that have been conceived by five master perfumers, with packaging that is refillable and split into two collections: eight “sensory jewels,” which sell for 180 euros each, and three “unique jewels,” priced at 230 euros each.

WHY: The capital will be used to grow the brand’s positions in Europe and the Middle East, develop e-commerce, and launch into Asia.

DETAILS:

• Supported by Colibri Advisory, the brand raised more than 600,000 euros from WeLikeAngels and Arts et Métiers Business Angels in France, alongside international investors
• Currently, the brand is sold in 10 countries through 42 selective doors, such as Le Printemps Haussmann in France; Harrods and Liberty in the UK; Senteurs d’Ailleurs in Belgium; Tsvetnoy in Russia; and Bloomingdale’s in the Middle East.